You focus on the donor —
we'll focus on you.

Your campaign’s structure will influence its marketability…and eventual success. You’ll need your campaign’s overarching “pillars” articulated in ways that help donors see the critical relevance of every departmental funding priority — the level at which donors actually give. Snavely’s staff includes not just writers and designers but former campaign planners. Work with someone who has sat in your seat.

Bridging from campaign planning to campaign messaging can be a delicate shift. You need a sensitive, authoritative communications partner who can interpret counsel’s recommendations and engage staff and governance with sensitivity and authority. Snavely Associates has deep experience in partnering with fundraising counsel, bringing complementary talents to ensure our mutual success.

Like you, your fellow volunteers are high-profile leaders — they want to do a thing right, or not at all. That’s why equipping them as confident, motivated storytellers is so essential to campaign success. Snavely Associates listens to their needs and develops materials they are proud to present — then goes on to train them in the campaign fluency that makes them genuinely eager messengers.

A campaign ratchets your everyday donor engagement work to a new intensity. Now you must help donors feel — and take responsibility for — your institution’s highest, most urgent aspirations. Shifting them to a true investment mindset takes not only great messaging and nimble communications tools, but communications counsel who deeply understand what makes your donor tick — and give.

Your job is deceptively simple: making donors feel appreciated. But in a campaign, your efforts become increasingly pivotal in donors’ willingness to give again — and at higher levels. We help you drive high-touch, highly personalized stewardship communications ever deeper into the donor pyramid, so your engagement efforts will fulfill their potential to ensure campaign success.

Your challenge: crafting communications that create fertile ground for fundraising. During a campaign, priorities shift: “silent phase” major gift support gives way to broad-reach public phase awareness-building — but the messaging must remain powerfully in sync along the way. Snavely Associates complements and extends your own talents to meet the needs of your many stakeholders.

In a feasibility study, your closest and most financially capable prospects evaluate the merits of your proposed campaign. Could there be a more important audience — or a more important moment — to present a campaign vision that is urgent, emotionally compelling and strategically sound? Because you prize crystal clear giving intentions, we make sure your campaign prospectus is crystal clear as well.

Because major gift fundraising is a human-to-human enterprise, no brochure can replace genuine campaign fluency. Make sure every team member is ready to adapt your message, on the fly, to the interests of each prospect. You need champions who can speak about their cause with authority and personal passion; our unique fluency training sessions build skill, confidence and resolve.

It bears repeating: your mega campaign is really hundreds of mini campaigns. As donors become more sophisticated, yesterday’s one-size-fits-all brochures and videos are fading in impact. Savvy fundraisers know that hyper-personalization, not high production value, is the key to breaking through. We arm your team with the nimble, increasingly digital-first communications vehicles that inspire donor delight.

Campaigns are important opportunities to extend a culture of philanthropy throughout your institution. Campaign communications development is an outstanding tool for engaging C-suite, governance, programmatic and marketing leaders and building their appreciation for — and participation in — philanthropy. We help you make sure this is truly your institution’s campaign, not just your foundation’s.

Campaign success is not measured in dollars alone. Every campaign is a high-profile opportunity to achieve a “brand moment,” building the awareness and affinity that yields benefits for community relations, marketing and future donor development. Your donors’ giving is a powerful endorsement of your institution that, appropriately leveraged, builds your brand, market share and institutional image.

The surest path to repeat giving is the perception that previous gifts were well spent. In a campaign, donor impact reports take on a new importance; they must demonstrate that sacrificial gifts were not only used as designated but truly helped create the tangible change that anchored your campaign. Applying rigor and creativity, our stewardship materials don’t just sustain relationships; they deepen them.