After three decades of success and leadership, more than 100 campaigns, and more than $35 billion raised, we decided to tear up the playbook and think like a start-up.
We decided to honor what we (you and us) did yesterday by setting it aside and committing ourselves to what we (you and us) need to do today and tomorrow. No more big budget monolithic case statements (how many of those do you recycle after each campaign?). No more talking to every donor when we need to help you talk to each donor. You know all too well that donors aren’t part of a pool, they are individuals.
We’ve chosen to focus on pairing effectiveness with reasonable cost. On pairing a nuanced understanding of your goals and challenges with our clear, committed boat-rocking. We’ve chosen to focus on new digital communications channels, tools, and strategies that grow out of our deep industry experience—and yours.
This forward motion and innovation definitely make us different. You and your colleagues will decide if it makes us better. We’re all in for you, no matter what.
Here’s the bottom line: Your mission and your team are changing the world—what kind of industry leader would we be if we didn’t help you change the game?