Our Principles
We tore up the industry’s outdated playbook to deliver the five elements essential to modern campaign communications.
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1
Message Resonance
Campaign communications can’t be mere “art projects” anymore. The remedy: investing in a deeply resonant message that flexibly answers every donor’s crucial questions: Why now, why here, why this and why me .
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2
Team Fluency
People give to people — people who can speak fluently about your organization’s future with authority and personal passion. With our training, people will tell your story, not just brochures.
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3
Digital-first Engagement
Strategies, technologies and, more importantly, donor preferences have changed. We empower clients with the breakthrough digital tools they need to stay nimble, collaborative and entrepreneurial.
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4
Hyper-personalization
The impact of big, glossy, one-size-fits-all case statements is on the wane. Hyper-personalization, not high production value, is the key to delivering donor delight. Communicate with all — but focus on each.
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5
Institution-wide Collaboration
Campaigns are hard-won opportunities to deepen brand equity. As an extension of your team, we help you achieve consensus and align all institutional stakeholders around shared messages, goals and plans.
