University of Florida Foundation
The University of Florida Foundation challenged us to interpret what Florida Tomorrow—the campaign's theme—meant, in both words and visuals. The resulting concept, Florida Tomorrow is "a day when…," "a place where…," and "a belief that…" was flexible, inspiring, and effective. It worked whether we were developing static or personalized content, regardless of the medium. Florida Tomorrow, a $1.6 billion campaign, went public on September 28, 2007.
