Dalhousie University

Dalhousie University faced a challenge: how to brand its annual fund while also appealing to alumni from 11 distinct undergraduate and graduate faculties (the equivalent of U.S. schools). The solution? Snavely Associates developed The Dalhousie Fund: Reaching Further, a brand illustrating the annual fund’s role in helping the University, students, and faculty realize their ambitions. Accompanying the theme was an attractive brochure containing common elements as well as customizable components for each faculty.