Alvernia University
To give their many institutions and not-for-profits a fair chance to ask for funding from local businesses, Berks County designates two organizations each year to conduct local campaigns. Alvernia’s chance came in 2008, and Snavely Associates was brought in to develop a meaningful campaign theme and two case statements—one for the community campaign and another for the broader comprehensive campaign currently in its public phase. Snavely also developed supporting materials including priority brochures and a campaign website.
